The concept of this project was to create and strengthen my personal identity and branding system to use in business communications as a freelance designer, or in efforts to gain employment. The goal was to professionally design an identity system and comprehensive stationery system to reinforce my identity and goals as a designer. I chose to design my brand mark in both Arabic and English as it relates to my cultural identity. The Arabic letters are more organic and free-form while the letters in English are sophisticated. The color choice for my brand is a purple/magenta color as it relates to spirituality, wisdom, nature, and creativity. My brand connects with my brand values as I am passionate about portraying classical elements from Middle Eastern and South Asian cultures to build a bridge of reinforcement and cultural connection. I would like to educate, bring awareness, and appreciation of our differences and represent the stories and experiences of others.
Logo of my Brand
Letterhead Frontside
Letterhead Backside
Business Card Frontside
Business Card Backside
Invoice for my brand