The concept of this project was to design a company of your choice. The goal was to create a unique logo, stationery, and branding materials (business cards and brochures). I chose the word Lobo and created a logomark of a wolf. The company I chose related to outerwear which consisted of clothing inspired by wild animals. The branding was quality faux fur coats, jackets, shawls, and accessories. The brand was unique because it delivered internationally and half of the proceeds went to the endangered animal conservation to help and protect animals of the wild.